JAMENDI INTERNATIONAL concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector. We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.
OUR FOOD STRATEGY
JAMENDI INTERNATIONAL provides high quality, safe and nutritious food products to our customers. Our products are well recognized household brands and form an integral part of many people’s daily diets.
We recognise and accept the responsibility this brings. That’s why we provide foods of consistently high quality, adhering to the most stringent health and safety regulations. Our manufacturing facilities undergo frequent third party scrutiny and audits in line with international best practices and standards.
We follow all applicable food manufacturing regulations and legal requirements. We also diligently adhere to the protection of consumer rights as governed by the Consumer Protection Act. Our product labeling is comprehensive, transparent and accurate, placing our consumers in a position to make informed decisions when purchasing our products.